杜蕾斯發給新加坡人的國慶道歉信

作者:李婉明 Meg

上個月,正當新加坡人慶祝50週年國慶之際,報紙上出現了一封奇異的道歉信……

AN APOLOGY

To all Singaporeans, Durex would humbly like to apologise.

Over the past 50 years, while the Singapore economy has been moving rapidly upwards, the country’s birth rate has been spiralling down at an alarming speed.

It has now come to our attention that we may in fact be part of the problem.

Durex has always focused strongly on the needs of our customers. As a result, the efficacy and convenience of our products have increased confidence markedly amongst consumers.

But according to our latest research, it is this very confidence that may have hastened the decline of the birth rate.

We would like to assure the public that this was never our intention. And in light of this new information, we would like to offer our sincerest apologies.

After a process of rigorous self-examination, we now feel compelled to take action. Hence, on 9 August, we would urge all committed and loving married couples to forgo our contraceptive products in honour of this year’s SG50 celebrations.

With your help and support, we can rectify this unfortunate situation.

This is a chance for Singapore to embrace prosperity anew in its Golden Jubilee year. A prosperity not measured in dollars and cents, but in diapers and baby strollers.

Go ahead, Singapore. Make love your priority this SG50.

Love, Sex,

Durex

 

信件內容如下:

一封道歉信

杜蕾斯向所有新加坡人由衷的道歉。

過去五十年,新加坡的經濟飛速增長,但國家的出生率卻以驚人的速度下降。

現在我們注意到,我們可能就是這個問題的一部分。

杜蕾斯一直專注於消費者的需求,最終我們產品的效力和便利也越來越被消費者信賴。

但是根據最新的研究,正是這種信賴,成了出生率下降的催化劑。

我們向公眾保證這絕非本意。對於這個研究結果,我們表示真誠的歉意。

經過一系列的深刻檢討,我們覺得有義務做出一些行動。

因此,在8月9日今天,我們呼籲所有忠誠而相愛的伴侶們停用我們的避孕產品,以紀念新加坡50週年國慶。

在您的幫助和支持下,我們可以改善這令人遺憾的現狀。

借此機會,金禧之年的新加坡將可再現繁榮。這次繁榮並非以金錢計算,而是以尿布和嬰兒手推車來計算。

去吧,新加坡!這個國慶日,讓愛先行!

愛你的,性,杜蕾斯

道歉信肯定是出自廣告寫作高手,佩服!

【此文章刊載於POT.HK;標題:杜蕾斯發給新加坡人的國慶道歉信

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